Buying fine jewelry online should feel exciting — not stressful. We understand the hesitation. You can’t try it on. You want it to look perfect. And most importantly, you want t...

Let’s be honest. For decades, people were told that buying a diamond was not only a symbol of love but also a smart financial decision. The truth? 99% of diamonds are not a fina...

What “Antique” Really Means   When we say antique diamond, we’re usually referring to stones cut before modern brilliance standards—traditionally between the 18th and early 20th...

Understanding the Differences Before You Decide   What’s the Real Difference?   When couples begin shopping for an engagement ring, one of the first questions that comes up is w...

The Myth of the “Three Months’ Salary Rule”   For decades, couples were told that the “proper” way to buy an engagement ring was to spend three months’ salary. This idea didn’t ...